Budget by hourBudget depleted 1:42 PM
6a8a10a12p1p1:42p2p3p4p6p8p10p
Budget Bottlenecks
Campaigns losing visibility because budgets run out too early.
SellerRoot Ads Intelligence
Know Exactly What Your Amazon Ads Need Next.
SellerRoot analyzes your Amazon Ads account and turns thousands of data points into priorities, opportunities, and clear recommendations.
Free 14-day trial · No credit card required
Built for Amazon brands, ecommerce teams, and PPC managers worldwide.
Today's prioritiesExample
101Opportunities
6Critical issues
218Recommendations
- Duplicate TargetingOverlapping targets to review
- Search TermsSpend without meaningful sales
- Bids & PlacementsWhere bidding deserves a look
- Harvest OpportunitiesConverting terms worth targeting
- Campaign HealthBudget limits and changes
Amazon Gives You the Data. Finding What Matters Is the Work.
Your account holds campaigns, targets, search terms, bids, budgets, placements and performance history. That is more data than anyone can read through before deciding what to change.
The data is not the problem. Knowing what deserves attention first is.
SellerRoot reads the whole account and brings the issues and opportunities that matter to the surface, with the evidence attached.
Find the issue. Understand why. Decide what to do.
What We Find
Every Amazon Account Has Hidden Opportunities
SellerRoot helps surface them before they become wasted spend or missed growth.
Negative candidates$6.4K wasted
- NEG“free skincare samples”$1,240
- NEG“diy face serum recipe”$820
- NEG“skincare home remedies”$680
Wasted Spend
Keywords consuming spend without delivering results.
KeywordCurrentSuggested
vitamin c serum$1.15↓ $0.70
hyaluronic acid serum$0.45↑ $0.95
anti aging moisturizer$1.85↓ $1.10
Bid Opportunities
Keywords that may be underbid or overbid.
- Scale2,431
- Keep8,192
- Negate31,010
- Monitor8,150
Search Term Opportunities
Profitable search terms that deserve dedicated targeting.
Placement ACoS
- Top of Search$21K18.2%
- Product Pages$25K42.7%
- Rest of Search$11K31.5%
Placement Inefficiencies
Top-of-search and placement adjustments reducing efficiency.
- SP - Brand KeywordsROAS: 5.2× → 2.1×-59%
- SP - Auto CampaignSpend: $90/d → $270/d+200%
- SB - CategoryCTR: 0.18% → 0.41%+128%
Campaign Outliers
Performance shifts that deserve attention.
What Should I Work on Today?
SellerRoot ranks the account for you, then shows the evidence behind every item. This is the Search Terms view of an example account.
Priorities
- Duplicate Targeting12
- Search Terms47
- Bids & Placements23
- Harvest Opportunities19
- Campaign Health6
342 campaignsLast sync 06:00 · read-only access
Search TermsSpend without meaningful sales
Last 30 days0Terms flagged
$14,860Spend
$1,180Sales
0.08ROAS
| Search term | Spend | Sales | Orders | Signal |
|---|---|---|---|---|
| “free water bottle sample”$0 sales · 0 orders | $1,240 | $0 | 0 | Negate |
| “how to clean a yoga mat”$0 sales · 0 orders | $820 | $0 | 0 | Negate |
| “diy protein shake recipe”$41 sales · 1 orders | $680 | $41 | 1 | Negate |
| “insulated bottle 1 litre”$1,890 sales · 22 orders | $510 | $1,890 | 22 | Keep |
Recommended action
31 of the 47 flagged terms have spent for 30 days with no orders. Review them as negative keyword candidates. SellerRoot does not change anything until you do.
Example account. Connect your Amazon Ads account to see your own priorities.
Who It's For
Built For Teams Managing Amazon Ads
SellerRoot helps you uncover opportunities, investigate performance changes, and make better advertising decisions.
Brand Owners
Understand what's working, what's not, and where to grow next.
PPC Managers
Investigate changes, uncover opportunities, and prioritize action.
Agencies
Monitor multiple accounts and surface opportunities faster.
AI Assistant
Ask Your Data Anything
SellerRoot's AI connects directly to your Amazon advertising data through MCP (Model Context Protocol), giving you instant, accurate answers instead of hours of manual analysis.
SellerRoot AI
Connected to your data
Ask about your campaigns...
Search Term Intelligence
Instantly identify wasted spend, find negative keyword candidates, and surface scaling opportunities across thousands of search terms.
Performance Diagnosis
Ask why ROAS dropped or spend spiked and get a breakdown of exactly which campaigns, keywords, or placements changed.
Bid & Budget Recommendations
Get data-backed suggestions for bid adjustments and budget reallocation based on your campaign benchmarks.
Full Account Audits
One-click 30-day audit covering KPIs, waste analysis, top campaigns, and prioritized action items.
Powered by MCP (Model Context Protocol)
Direct, secure connection between AI and your Amazon data
Campaign Data
Real-time access to all your campaign metrics
Search Terms
Analyze thousands of queries in seconds
Bid History
Track every change with full audit trail
Cross-Campaign
Find patterns across your entire account
Unlike generic AI tools, SellerRoot's AI doesn't hallucinate your numbers. MCP gives the AI structured, real-time access to your actual campaign data: every metric, search term, and bid change. The AI reads your data directly, analyzes it in context, and gives you answers grounded in facts, not guesses.
Recommendations. You Stay in Control.
Every recommendation arrives with what happened, why it matters, and what to review, never as a change made behind your back.
Search terms spending without salesNeeds review
What happened
31 search terms have spent for 30 consecutive days without producing an order.
$14,860 spend0 orders
Why it matters
That is 9.4% of the account's spend for the period, concentrated in two auto campaigns.
9.4% of spend2 campaigns
What to review
Check them as negative keyword candidates, then decide which to exclude at ad group or campaign level.
Negative keyword list
SellerRoot does not touch your campaigns. You decide what happens next.
From Data to Decision.
The same five steps run on every account, every day.
1Connect
Authorize your Amazon Ads account. Read-only access, revocable at any time.
2Analyze
Campaigns, targets, search terms, bids, budgets and placements are read in full.
3Prioritize
Issues and opportunities are ranked so the account has an order to work through.
4Understand
Each item carries the numbers behind it, so you can judge it without opening a report.
5Decide
You make the change in Amazon. SellerRoot tracks what moves afterwards.
Teams we've worked with
Built Around Real Amazon Work.
Accounts the team has run across Indian, US, UK and EU marketplaces.
Built by People Who Actually Manage Amazon Advertising.
0+ YearsAmazon & ecommerce experience
$0M+Revenue supported
0+ BrandsSupported across marketplaces
Based on the team's cumulative experience supporting Amazon and ecommerce businesses.
Real Amazon account outcomes
See What Better Advertising Decisions Can Change.
Results are from specific accounts over stated periods. They are not a guarantee of future outcomes.
Ready to See What SellerRoot Finds?
Start with a free 14-day trial and explore your Amazon Ads opportunities.
Free 14-day trial · No credit card required
FAQ
Frequently Asked Questions
Questions that matter before you get started.
Yes. Starter and Growth both come with a free 14-day trial. Connect your Amazon account and try SellerRoot on your own data, with no commitment beyond the trial period.
See What Your Amazon Ads Account Is Missing.
SellerRoot turns Amazon Ads data into prioritized opportunities and clear recommendations.