Stop Wasting
Amazon Ad Spend
SellerRoot helps Amazon sellers and PPC managers uncover high-impact optimization
opportunities across bids, budgets and keywords—without spending hours digging through reports.
Built for Amazon sellers across India, US, UK & EU
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Dashboard
Campaign performance overview
Period Comparison
Apr 30 – May 18 vs Apr 11 – Apr 29
₹4,24,231
was ₹2,79,400
₹16,39,831
was ₹15,42,407
1,058
was 907
3.87×
was 5.52×
25.9%
was 18.1%
SPEND
₹4,24,231
SALES
₹16,39,831
ORDERS
1,058
ROAS
3.87×
IMPRESSIONS
1,16,88,215
CLICKS
34,813
CTR
0.30%
ACOS
25.9%
CPC
₹12.19
CONV. RATE
3.0%
Daily Performance
Dashboard
↗ Mixed30 Apr 2026 – 18 May 2026 vs prior period
Period Comparison
₹4,24,231
was ₹2,79,400
₹16,39,831
was ₹15,42,407
1,058
was 907
3.87×
was 5.52×
25.9%
was 18.1%
SPEND
₹4,24,231
SALES
₹16,39,831
ORDERS
1,058
CLICKS
34,813
CTR
0.30%
ACOS
25.9%
Daily Performance
Yourspendgrew51.8%thismonth—butROASdropped30%.SellerRootclassified49,783searchtermsandfound₹5.6lakhbleedingonirrelevantqueries.Nowyouknowexactlywhattonegate,whattoscale,andwhereeveryrupeegoes.
Every Amazon Account Has Hidden Opportunities
SellerRoot helps surface them before they become wasted spend or missed growth.
Budget Bottlenecks
Campaigns losing visibility because budgets run out too early.
Wasted Spend
Keywords consuming spend without delivering results.
Bid Opportunities
Keywords that may be underbid or overbid.
Search Term Opportunities
Profitable search terms that deserve dedicated targeting.
Placement Inefficiencies
Top-of-search and placement adjustments reducing efficiency.
SP - Brand Keywords
ROAS: 5.2× → 2.1×
SP - Auto Campaign
Spend: ₹800/d → ₹2.4K/d
SB - Category
CTR: 0.18% → 0.41%
Campaign Outliers
Performance shifts that deserve attention.
Ask Your Data Anything
SellerRoot's AI connects directly to your Amazon advertising data through MCP (Model Context Protocol) — giving you instant, accurate answers instead of hours of manual analysis.
Search Term Intelligence
Instantly identify wasted spend, find negative keyword candidates, and surface scaling opportunities across thousands of search terms.
Performance Diagnosis
Ask why ROAS dropped or spend spiked — get a breakdown of exactly which campaigns, keywords, or placements changed.
Bid & Budget Recommendations
Get data-backed suggestions for bid adjustments and budget reallocation based on your campaign benchmarks.
Full Account Audits
One-click 30-day audit covering KPIs, waste analysis, top campaigns, and prioritized action items.
Powered by MCP (Model Context Protocol)
Direct, secure connection between AI and your Amazon data
Campaign Data
Real-time access to all your campaign metrics
Search Terms
Analyze thousands of queries in seconds
Bid History
Track every change with full audit trail
Cross-Campaign
Find patterns across your entire account
Unlike generic AI tools, SellerRoot's AI doesn't hallucinate your numbers. MCP gives the AI structured, real-time access to your actual campaign data — every metric, search term, and bid change. The AI reads your data directly, analyzes it in context, and gives you answers grounded in facts, not guesses.
From Reports To Recommendations
Connect Amazon Ads
Link your Amazon Advertising account in a few clicks. SellerRoot pulls your campaign data securely.
SellerRoot Reviews Campaign Performance
We analyze bids, budgets, keywords, placements and search terms across all your campaigns.
Optimization Opportunities Are Prioritized
Issues are ranked by impact so you know what deserves attention first.
You Decide What To Do Next
Every recommendation includes context. You stay in control of every change.
Built For Teams Managing Amazon Ads
SellerRoot helps you uncover opportunities, investigate performance changes, and make better advertising decisions.
Brand Owners
Understand what's working, what's not, and where to grow next.
PPC Managers
Investigate changes, uncover opportunities, and prioritize action.
Agencies
Monitor multiple accounts and surface opportunities faster.
Recommendations First. Automation Optional.
Most tools focus on making changes automatically. SellerRoot focuses on helping you understand what deserves attention first.
Visibility First
See exactly what was found and why it matters.
You Stay In Control
No silent changes. Every action goes through you.
Context Over Commands
Data behind every recommendation — you decide with confidence.
Common Opportunities We See
Across Amazon accounts we repeatedly find:
- Campaigns hitting budget limits
- Search terms worth isolating
- Keywords overspending
- Placement adjustments reducing efficiency
- Underperforming bids
Simple, Transparent Pricing
Frequently Asked Questions
Questions that matter before you get started.
We currently onboard customers through a guided demo to ensure SellerRoot is a good fit.
Stop Digging Through Amazon Ads Reports
SellerRoot helps uncover optimization opportunities across bids, budgets, keywords, and search terms so you can focus on making better advertising decisions.