Author · 41 articles

Yogendra Kashyap

Amazon Ads operators

Yogendra Kashyap is the Founder of SellerRoot and an Amazon Ads expert with 9+ years of experience helping brands grow through data-driven advertising. His expertise spans Amazon PPC, campaign optimization, search term analysis, and marketplace growth. Together with the SellerRoot team, he is building AI-powered tools for Amazon advertisers while sharing practical, experience-backed insights to help brands improve profitability and scale on Amazon.

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41 articles

How to download Amazon PPC reports using Amazon Ads Unified Reporting

Amazon PPC Optimization

How to Download Amazon PPC Reports: Unified Reporting Guide

Learn how to download Amazon PPC reports using Amazon Ads Unified Reporting, including search term, targeting, product, placement, and performance reports.

Yogendra Kashyap

8 Oct 202618 min read

AI-powered vs manual Amazon PPC tools comparison showing automated intelligence alongside manual advertising controls.

Amazon PPC Optimization

AI-Powered vs Manual Amazon PPC Tools: Which Is Better?

Compare AI-powered and manual Amazon PPC tools across automation, control, analysis, optimization, scalability, and operator judgment.

Yogendra Kashyap

8 Oct 202614 min read

Amazon PPC performance benchmark framework comparing peer performance, account history, and business economics.

Amazon PPC Optimization

What Is a Good Amazon PPC Performance Benchmark?

There is no universal Amazon PPC benchmark. Learn how to evaluate CTR, CPC, ACoS, ROAS, conversion rate, and TACoS using peer data, account history, and business economics.

Yogendra Kashyap

3 Oct 202617 min read

Amazon PPC decision framework showing bid, budget, targeting, listing, inventory, placement, and economics as connected optimization decisions.

Amazon PPC Optimization

Amazon PPC Decision Framework: Bid, Budget, Target, Listing or Inventory?

A practical Amazon PPC framework for identifying whether the real constraint is your bid, budget, targeting, search terms, listing, inventory, placement, or product economics.

Yogendra Kashyap

2 Oct 20269 min read

Amazon PPC management strategies shown on a laptop dashboard with campaign performance, ad sales, and ACoS metrics

Amazon PPC Optimization

Best Amazon PPC Management Strategies

A practical Amazon PPC management framework for prioritizing campaigns, controlling spend, managing bids and search terms, and improving account profitability.

Yogendra Kashyap

1 Oct 202617 min read

Amazon PPC management services concept showing campaign optimization, keyword strategy, performance growth, and advertising management.

Amazon PPC Optimization

Amazon PPC Management Services: What to Look For

What to evaluate before hiring Amazon PPC management services, from optimization methods and reporting to automation, business economics, and account ownership.

Yogendra Kashyap

1 Oct 20269 min read

Amazon PPC Optimization

Amazon PPC Management Checklist

A practical Amazon PPC management checklist for reviewing business goals, reporting, search terms, bids, budgets, placements, conversion, inventory, and performance.

Yogendra Kashyap

1 Oct 20267 min read

Amazon PPC Optimization

Top Amazon PPC Agencies in 2026

An honest comparison of Amazon PPC agencies and technology providers, including what they specialize in, who they may suit, and how Amazon brands can choose the right operating model.

Yogendra Kashyap

1 Oct 202615 min read

Amazon PPC and growth strategy dashboard illustrating traffic, conversion, profitability, inventory, and PPC as interconnected growth factors.

Amazon PPC Optimization

Amazon PPC vs Amazon Growth: What Should You Optimize First?

Amazon PPC can drive more traffic, but traffic is not always the constraint. Learn how operators decide whether to fix ads, conversion, inventory, economics, or product strategy first.

Yogendra Kashyap

28 Sept 202613 min read

Amazon PPC campaign setup workflow showing product selection, campaign structure, targeting, bids, budget, and launch optimization on a clean SaaS-style dashboard.

Amazon PPC Optimization

How to Set Up an Amazon PPC Campaign From Scratch

A practical step-by-step guide to setting up an Amazon PPC campaign from scratch, including product selection, campaign structure, targeting, bids, budgets, negatives, and the first optimization cycle.

Yogendra Kashyap

28 Sept 202619 min read

Amazon PPC Optimization

How to Track Amazon PPC Performance

A practical operator's framework for tracking Amazon PPC performance across spend, sales, ACoS, CPC, conversion, search terms, placements, products, budgets, and account-level changes.

Yogendra Kashyap

28 Sept 202619 min read

Amazon PPC bid optimization concept showing bid adjustments for visibility, conversions, and ACoS

Amazon PPC Optimization

What Is Bid Optimization on Amazon?

Amazon PPC bid optimization is not simply raising or lowering bids. Learn how operators use CPC, conversion, placement, search intent, ACoS, and incremental opportunity to decide what a bid should be.

Yogendra Kashyap

26 Sept 202610 min read

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