Amazon Ads Tools
Amazon PPC Audit Score
Assess how closely your Amazon PPC workflow follows Amazon Ads best practices. Eight questions, a score, and the habits worth fixing first.
Assessment
Questions
1. How often do you review Search Term Reports?
2. How often do you add Negative Keywords?
3. Do you regularly move winning search terms into Exact Match campaigns?
4. How often do you review placement performance (Top of Search, Product Pages, Rest of Search)?
5. Do you monitor campaigns that become budget limited?
6. Do you run Product Targeting campaigns?
7. Do you review campaign performance before changing bids?
8. Do you define target ACoS or ROAS goals before optimizing campaigns?
Your score
N/A
8 questions left. Answer all 8 to see your score.
Each answer carries a weight. The score is the total you scored divided by the highest possible total, shown as a percentage. It is a self-assessment. Nothing is read from your Amazon account.
Frequently Asked Questions
It's a quick best-practice self-assessment of how you manage your Amazon PPC account. It is based on your answers to 8 questions, not an analysis of your Amazon Ads account.
Related SellerRoot tools
Want this run automatically on your live Amazon Ads data?
These free tools use manual inputs. SellerRoot connects to your Amazon Advertising account and surfaces these opportunities continuously.