Amazon Ads Tools
Amazon PPC Opportunity Score
Find the two or three optimization opportunities worth your attention this month. Eight questions, scored against the patterns that most often leave money on the table.
Assessment
Questions
1. Do you run Auto Campaigns?
2. Do you regularly move winning search terms into Exact Match campaigns?
3. How often do you review Search Term Reports?
4. Do you add Negative Keywords?
5. Do you use Product Targeting campaigns?
6. Do you optimize Placement Bid Adjustments?
7. Do your campaigns frequently become budget limited?
8. Do you separate Brand and Non-Brand campaigns?
Your score
N/A
8 questions left. Answer all 8 to see your score.
Each answer carries a weight. The score is the total you scored divided by the highest possible total, shown as a percentage. It is a self-assessment. Nothing is read from your Amazon account.
Frequently Asked Questions
It's a self-assessment that helps you spot where you're most likely missing Amazon PPC optimization opportunities. It's based on your answers to 8 questions, not an analysis of your Amazon Ads account.
Related SellerRoot tools
Want this run automatically on your live Amazon Ads data?
These free tools use manual inputs. SellerRoot connects to your Amazon Advertising account and surfaces these opportunities continuously.